CV Julia Hormuth
- Chair of Intercultural Management, ESB Business School, Reutlingen University
- Strategic Management of the partner network of business schools worldwide (40 business schools in 21 countries on 5 continents).
- Intercultural Management training and consulting
- Ph.D. in Intercultural Business Communication (Topic: Transfer of intercultural experience among expatriate managers)
JHRM News
Chapter on TRIM project methodology in Handbook of Research Methods on Trust
The concept: Learning by filming!
The production of an intercultural film is a promising and innovative way of supporting intercultural learning abroad and improving people’s reflection of the own intercultural experiences.
A big chance for intercultural learning
Intercultural learning
Going abroad is a big chance for intercultural learning. You not only interact with people from another culture. You also get a deep insight into how they live: cityscape and landscape, cultural events, the climate, the political and economical situation, a company’s site or university campus etc. This usually helps to understand local people’s values and behaviours.
Effective onsite IC learning is no given!
Difference at the surface
You underestimate how strong your own culture is. This is why learning tends to stay at the surface (focusing on issues as food, clothing, housing, partying etc.). More basic components of culture – connected with your identity as an individual – may be left unquestioned (like differences in relationships of authority, work organisation etc.). As an effect, few students live up to the true potential for intercultural learning during their stay abroad.
Support the on-site IC learning process
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But IC learning can be enhanced through systematic facilitating support. On-going intercultural coaching, peer tutoring and mentoring are helpful instruments that have proven helpful for on-site support for managers in business. An additional promising and innovative way of supporting intercultural learning is the production of a film on one’s intercultural experiences. This is especially adeqaute for the younger generation being socialized with a strong affinity to this medium.