At a ceremony on July 13th, 2010, in Fürth in presence of 700 invited guests from politics, economy and science, the prize was awarded to Münscher by the German Vice Chancellor and Foreign Minister, Dr. Guido Westerwelle, who also made the ceremonial address.The prize is yearly awarded to a PhD thesis from economics or business administration which is innovative and practically oriented and which contributes to the solution of some current challenge of our society.